How to Use Facebook to Send Your Attendee Engagement Soaring

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Four ways you can harness the power of Facebook to make your events more focused, relevant, and impactful—and grow your audience to boot

Today's guest post is by Adam Foster, owner of CheapProteinDiscountCodes.co.uk. and a frequent speaker at meetings and events.

The days when people thought Facebook is just a fad amongst “youngsters” are long gone. Now you’d be hard-pressed to find anyone who hasn’t used Facebook for something, whether it’s to see what their child has posted, to rant about the worst customer service ever—or to create an event page for their next event to grow attendee lists, engage with attendees pre-event, and tailor sessions to a specific audience.

Why Facebook?

Facebook does not restrict the number of characters you can use,  unlike Twitter, which limits what you can say to 140 characters—which is not particularly useful when it comes to organizing events or meetings.

On Facebook you can write what you want, accompany your post with a picture or video, and tag individuals. This ability, combined with the Facebook events page, means you can create a designated page containing as much information as needed, provide regular updates, and target your message to confirmed attendees.

This is all very public however—perfect for when you want to alert everyone about something related to your event. But sometimes you might want to relay important information to specific individuals: perhaps to tell a specific brand’s marketing manager about relevant products that will be exhibited at the event; or to reply to a query about wheelchair access from an attendee.

While email is the traditional method for these kinds of queries, now someone who signs up to attend an event on Facebook is likely to send an enquiry to the event page creator, or the business page, using Facebook Messenger. Having the ability to immediately answer on Facebook means that you’re able to instantly deal with any queries that come in, check they’ve been received, and know that your attendees have the information they need.

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