Meeting professionals want to use social media to foment more participant engagement around meetings and events, but getting started can be daunting. In a recent MeetingsNet webinar, Luann Edwards, CMP, CMM, social media strategist, FM Global, offered a roadmap to social media success. The first thing, she said, is to remember that social media doesn’t replace real-life interaction—humans will always need human interaction, education, and content. “That’s why we go ...

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