Booth at the 2012 Pharmaceutical Meeting Management Forum
Why You Must Measure
Masters also talked about a few things he requires as an anchor exhibitor—and a few things he doesn’t want to see. One requirement is on-demand authentication of attendees’ registration data at the time of the swipe. “I need to see the name, I need to be able to validate the address, phone number, and e-mail if they want to give it to me.” He doesn’t want to get the records after the show from the association because the information might not be ...
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