American Express Meetings & Events: 2015 CMI 25

AT A GLANCE: In May, American Express Meetings & Events announced that it had been selected as Merck’s global provider for strategic meetings management services, expanding the relationship Merck already has with American Express Global Business Travel for corporate travel and payments. (AEGBT, which includes American Express Meetings & Events, was created in July 2014 when American Express entered into a joint venture with an investor group led by Certares.) AEME will provide Merck with meeting services, including sourcing, management, program governance, and compliance, throughout North America, Europe, Middle East, Africa, and Latin America.

Last fall, AEME partnered with DoubleDutch, which creates apps for meetings and events. The DoubleDutch event app is now being marketed through AEME, and AEME clients get an exclusive dashboard that not only includes data on attendee interaction with the app and attendee satisfaction, but also meeting metrics from AEME, such as event costs and savings.