After flight attendant Steven Slater took his storied slide to freedom from a JetBlue aircraft at JFK International Airport August 9, the company won praise for its surprisingly understated response to the story. As a strategy to defuse an immediate crisis, JetBlue’s reaction belongs in a textbook—and in the contingency plan for any organization that might suddenly face a wave of embarrassing publicity. What’s less clear is whether JetBlue, or any other company in the same position, knows ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Commentary: JetBlue's Spin Control Gets Half the Point, you'll also gain access to exclusive premium content.

Already registered? here.