What is in this article?:
- IMEX 2013: A Model of Innovation, Partnership
- Among the many other highlights from IMEX America:
Among the many other highlights from IMEX America:
• Change was in the air across the show floor. The new leaders of two major industry associations were in attendance: Carla (Rea) DeFlorio, CAE, the new executive director of the Incentive Marketing Association, who follows longtime head Karen Renk, who retired; and Kevin Hinton, who was named chief staff officer at Site and the Site International Foundation at the end of July, replacing Allison Summers. Industry veteran Jim Schultenover, formerly president of GEP and Krisam Group, took Hinton’s place as the new president of Associated Luxury Hotels International, just as GEP announced it is closing its company-owned DMCs.
• Active StarCite strategic meetings management technology and its Active Conference technology will be combined into a modular, rebranded product called Smart Events Cloud.architect Debi Scholar, GLP, GTP, CMP, CMM, SSGB, CTE, will be leaving her role as director, managed meetings strategies, at American Express in November to become director, global lead virutal meetings/divisional category director congresses and events in strategic souring at Novartis, and another SMM evangelist, Linda McNairy, has left her role as vice president, strategic partner management, at Active Network. Meanwhile, Active has announced that over the next nine months, its
• The MeetingsNet booth was abuzz with the introduction of our new interactive magazine app, which will launch in January, replacing the four MeetingsNet magazines. Editors showed off our sample app; look for the first issue of the real thing to roll out in January.
The new MeetingsNet app will be available
starting in January. View a sample and
sign up now.
• Everyone was equally excited about MeetingsNet/medical Editor Sue Pelletier making IMEX headlines as winner of Ovation Global DMC’s “Huggability Award” for 2013, following in the footsteps of 2012 winner and CIC Hall of Famer Eduardo Chaillo.
Live from the Huggability Award ceremony
• At the Policymakers Forum on Wednesday, Roger Dow, president and CEO of the US Travel Association, told participants that when the government shut down, “the White House called U.S. Travel to come in for a meeting and asked us our thoughts on the impact that could be expected to the tourism sector.” The U.S. Travel meetings coalition has hired a marketing company to continue to brand and message the value of the events industry.
Michelle Guelbart, private sector project coordinator for
ECPAT USA, presented on what meeting planners can do
to stop human trafficking.
• As part of its 170-session education program, IMEX used an innovative approach on the show floor, featuring 30-minute sessions in several areas, or “pods”: The Innovation Center, Sustainability Hub, Tech Hub, Research Pod, and App Bar. Some areas had traditional lecture-style seating, while others were arranged in “campfire” spaces, where attendees sat less formally on cubes. Among the offerings at the Sustainability Hub, MeetingsNet/corporate&incentives Editor Barbara Scofidio and Michelle Guelbart, private sector project coordinator for ECPAT USA, presented on what meeting planners can do to stop human trafficking. Tech education dominated, with sessions ranging from Mike McWilliams, director at Aimia, on “Why Hybrid Meetings Build Long-Term Engagement,” to Trevor Roald, mobile event technology evangelist at QuickMobile, on the monetization of show apps.