In the hours leading up to the Professional Convention Management Association’s 2012 Convening Leaders conference in San Diego, the word on the street was that PCMA had made a gutsy decision to blow up its opening general session and rebuild it from the ground up. The word on the street didn’t lie, and the result was a session design that pointed the way for planners who want to make their conferences more relevant for the organizations that host them, and more compelling for the ...

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