When Eric Eden, vice president of marketing for Cvent, told CEO Reggie Aggarwal last March, after its first Corporate Meeting Summit, that he could expect the conference’s attendance to rise from 135 corporate meeting buyers to 500 this year, the challenge was on. Leave it to one of the most successful companies in the online event registration space, who perfected e-mail marketing invitations some 14 years ago, to achieve that goal. More than 500 buyers, 70 Cvent employees, and 30 ...

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