What do qualifiers find most engaging at your incentive conferences? Half the time you might think it’s their own smartphones. Go with it. Give them reasons to pull out those iPhones, Droids, and BlackBerries and engage with the meeting, the company, and each other, by creating a mobile meeting app. Consider: The average smartphone owner spends more time using apps on that phone than talking on it, reports mobile research firm Zokem. And by 2013, according to research from Gartner, ...

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