How can you get the most from your meeting or incentive Web site? What can you tell your Web designers to maximize the site's user-friendliness and usefulness? Most important, the design team should follow these three golden rules: 1) Make sure the site is easy to find; 2) Offer users interesting information in a user-friendly and visually compelling format; and 3) Give visitors a reason to return. Rule 1: Make Sure It's Easy to Find About half of all Web site hits come from search ...

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