Nearly 20 years ago, David Carrithers patented the first stored-value cards for the incentive industry when he worked at Maritz Travel Co. Now, as founder and president of Affinity Center International, Carrithers is bringing a member loyalty program to associations that could also be used to attract and engage meeting attendees. “Member value has been a discussion and worry point for as long as there have been associations,” says Carrithers. But, he notes, “in ...

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