Nearly three years ago, I wrote a piece for MeetingsNet titled Marketing CME to Today’s Clinicians. What I said then still rings true: Participation in continuing medical education is still growing, and clutter and time demands still make it hard to win the attention of learners. The third, sad, truth? CME providers are still lackluster at best in marketing their activities. With the pace of technology evolution and the need for savvy messaging even greater now than it was back in ...

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