You have invested a lot of time, energy, and resources to develop tremendous content for your meeting. Who wouldn’t want to extend the life of that content after the meeting ends? In a recent MeetingsNet webinar, Donna Kastner, content marketing maven with Enlighten 123, showed how you can enlist social media to serve up that content post-event in bite-sized pieces that your attendees—and prospective attendees—will want to snap up. Before you begin, Kastner said, ...

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