Donna Kastner, director, expo/sponsor sales and activation, Velvet Chainsaw Consulting, tossing a Catchbox mic to an attendee of her session on sponsorship at Cvent’s Association Meetings Summit in Las Vegas June 18–20.
Sponsorships, along with exhibitions, are a key revenue streams for most associations. But giving sponsors mere visibility among their key customers is no longer enough. To get those sponsorship dollars—and keep them coming in year after year—it’s not enough for associations to offer measurable opportunities. They have to be able to help sponsors do the actual measuring as well. Related Association Sponsorships Increase 4 Percent Meeting Sponsorship Dos and ...
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