With nothing to benchmark against, Logan Fleck wasn’t sure what success would look like when this year she launched the first full-featured conference app for the Pharma Forum, an annual event for pharmaceutical meeting planners co-organized by her company, the Woburn-Mass.–based Center for Business Intelligence, and MeetingsNet/medical magazine. But now, with the three-day March conference behind her, the numbers speak for themselves: • 71 percent of attendees downloaded ...

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