The work required to complete requests for proposal for special events has always been demanding. And not surprisingly, today's tough economy is making the process tougher still. To respond to today's competitive environment, independent event planner Rachel Hollis, founder of Los Angeles–based Chic Events, has one watchword: more. "[Clients] need to feel like they're getting the most bang for their buck," Hollis explains. "And while I think the ...

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