A February 2012 Mashable article estimated that America’s new “app economy” has created about 466,000 jobs in the United States since 2007. (That number was zero just five years ago, before the iPhone was introduced.) According to Thorben Grosser, author of the events and marketing management blog, we’re just at the tip of the iceberg when it comes to the growth of apps that will be developed for events; he expects 10 percent to 15 percent of U.S. events with more ...

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