9. A New Definition for Strategic Meetings Management
Both Meeting Professionals International and the Global Business Travel Association are hammering out—together, at times—a new definition of strategic meetings management. One thing is certain: The original, official definition focused mostly on procurement and financial issues, but the new view will include attendee engagement, attendee ROI, and event ROI. Said Linda McNairy, head of the GBTA global meetings task force, “While previously SMM was led by travel and ...
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