Engagement. It’s a big buzzword in the meetings industry, but for the organizers of the Simply Youth Ministry Conference, it’s more than an abstract concept—it’s incorporated throughout the conference. And beyond. “Events are not the end—they are a means to a greater end,” says Jason Ostrander, director for SYMC, a conference for people who work with youth ministry groups across all denominations. His goal is to have all 2,900 attendees leave ...

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