The SYMC landed on the top-trending-on-Twitter list twice during the conference, a first. That achievement reflects the conference’s commitment to social media. “We have a giant blogger community so we are constantly piping them information to send out into their blog world,” Ostrander says. Also, SYMC developed an app for the conference, which drew more people to their smartphones and facilitated more tweeting. “The team here works hard through social media to ...

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