What is in this article?:
Here are six ways organizers of the SYMC designed the event to leave the conference inspired, educated, connected, and engaged in ways that will enrich themselves and their organizations.
6. Entertain and Inspire
“All of the learning and the practical takeaways come in the smaller settings,” says Ostrander—the workshops, the seminars, and even the hallways or coffee shops. But there is definitely still a place for large general sessions. SYMC books a variety of musical performers, comedians, and inspirational speakers for the 3,000-person general sessions, but the goal of the mainstage performers is strictly to entertain and inspire. Ostrander does not use the general sessions for strategic or detailed educational presentations because those types of presentations are better served in a smaller group setting, he believes.
For Ostrander, the conference is about creating brand loyalty, where people are so engaged and inspired that they want to attend before they even know who is going to be speaking. They register because they know the conference will deliver. With attendance up about 200 from the previous year, he’s well on his way to accomplishing his goals. “At the end of the day, all the marketing in the world really doesn’t help if people don’t believe in your brand.”