1. Find the Value for Attendees Filter every sponsorship decision through the lens of attendee experience. Figure out what the value is for attendees. If it has value, keep it. If not, lose it. If it has some value, see if you can bundle it in with other opportunities. 2. Get Straight to the Good Stuff Think about how can you use sponsorships to make the best parts of a meeting—things like the opening general session speaker, or an evening reception—better. For example, most ...

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