Donna Kastner, director, expo/sponsor sales and activation, Velvet Chainsaw Consulting, tossing a Catchbox mic to an attendee of her session on sponsorship at Cvent’s Association Meetings Summit in Las Vegas June 18–20.
7. Prove Sponsors’ ROI After the signage comes down, you don’t get to rest until it comes time to sell next year’s show. Tell them why their sponsorship was a smart investment, and what they got out of it. Give them ROI metrics to demonstrate proof of performance—how many people downloaded their white paper? “Agree ahead of time how you will measure success, then do it,” Kastner said. 8. Make Sense of the Numbers Don’t just print out a pile of data ...
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