With exhibit and sponsor revenue becoming increasingly important in the age of the hosted-buyer program, there’s a cautionary tale making the rounds in the online gaming community that makes for an over-the-top, cringe-worthy read. Grainger Games was the headline sponsor for the annual Games Media Awards hosted by Intent Media. Grainger was apparently a relatively unknown retailer on its way into the award night, and saw sponsorship an opportunity to raise its profile with journalists who ...

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