More often than not, event organizers have to work with limited budgets and resources. One way to ensure a prosperous event whatsoever is to maximise your event destination’s assets.
The role of the corporate event planner today is more important than ever — shifting from a focus on procurement, planning, and logistics to becoming a key orchestrator of unique and memorable experiences.
With some 380 exhibit booths spread over the show floor at the Sands Expo Center, marketing ingenuity and design creativity were on display in the booths at IMEX America 2018. From scale models to destination-specific giveaways to irresistible...