Sports sponsorship is nothing new for John Hancock Financial Services, which has been principal sponsor of the Boston Marathon for 26 years and has had previous affiliations with the Olympics and Major League Baseball...
Day one of the 2011 Financial & Insurance Conference Planners Education Forum started at lunchtime, and by the end of the afternoon attendees had already experienced a riotous emcee, Wendy Liebman, who claimed an...
If you’re not drawing 20 percent new delegates to your association conference, “you’re regressing,” says Robin Lokerman, in a new paper that is part of the Expert Article series published by INCON, a partnership of...
Over the past couple of years, Jeff Rogers, president of communications agency ZAP Creative in Chicago, noticed that many of his big-budget corporate clients were pulling him aside and saying the same thing. It always...
