On Wednesday, March 17, participants in the Liberty Mutual Pro-Am awake to a light fog resting over the grounds of the World Golf Village in St. Augustine, Fla. The complex is hosting Liberty Mutual's Legends of Golf tournament for the first time...
REACHING THE MILLENNIALS They're technology-savvy, team-oriented, and optimistic about their future. They're the Millennials, and in four years they'll enter the workforce in huge numbers. Generational expert Robert Wendover, president of Aurora...
HONG KONG STILL A DEAL If you're ever going to hold a meeting in Hong Kong, now is the time to do it, says Krys Luby, marketing executive, Hong Kong Tourist Association. "The prices are never going to be as good as they are now," she notes...
SO YOU WANT TO SPONSOR A PRO TOURNAMENT? First task: Figure out why you're doing it. "You just don't jump into these things," says Bill Colvin, president of MarComm Partners Golf in Beachwood, Ohio. "You need a reason." Among your possible...
THE BEST GOLF IN THE COUNTRY California's La Quinta Resort's PGA West was named Course of the Year at the first-ever APEX Awards ceremony, held in conjunction with the annual convention of the National Association of Golf Tournament Directors...
American Hole 'n One Picture this: Your top salesperson is at the tee of a par-3. His shot's going right for the flagstick. It drops in! Later, you get to hand him a huge check, keys to a sports car, tickets to the World Series, or some other...
CP REBRANDS LUXURY LINE-UP After purchasing Delta Hotels and Resorts last spring and Princess Hotels last summer, Toronto-based Canadian Pacific Hotels has taken a bold step toward global brand recognition for its high-end properties: It's buying...
"People remember wonderful travel service on trains, even if they've never had it, and that's what they expect," says Susan Fay, vice president at the Seminole Gulf Railroad in Fort Myers, Fla...
MARRIOTT UPENDS SALES STRATEGY Here's the challenge when you're as big as Marriott: How do you continue as a growth company while increasing your focus on the customer? Reconciling these seemingly opposing goals is at the heart of a complete...
The key to a successful international program is establishing a close partnership with a ground operator/destination management company in your incentive destination. Some planners prefer to handle international incentive travel through a U.S...
