I just participated in Pharma Forum in New York City, so it seems appropriate to dedicate this article to elevating the meeting experience, especially for the healthcare professionals (HCPs) who attend pharmaceutical and life sciences events...
A strategic meetings management program needs continuous improvement to stay healthy and growing. Here’s how to determine where you stand, and where you should go.
Shimon Avish, principal/meetings management practice lead, Acquis Consulting Group, talks about three things that often go wrong when designing a strategic meetings management program: mismatched goals, uninvolved stakeholders, and missing program...
Meeting planners’ bookshelves got a new addition this fall with the publication of The Strategic Planning Guide for Event Professionals by Christy Lamagna, CMP, CMM, CTSM. In it, Lamagna, founder of Strategic Meetings & Events, argues...
Strategic meetings management programs don't need to be complex or global, but they do need three essential elements to be successful and complete. Shimon Avish, principal/meetings management practice lead, Acquis Consulting Group, walks through...
Strategic meetings management programs have been around in one form or another for about 20 years. One topic we don't hear a lot about is the technique of identifying tiers within the meetings portfolio, to ensure the appropriate level...
