Strategic use of social media and market research are the major marketing concerns facing association meeting planners and exhibition organizers in gaining attendees, according to a survey conducted for the Attendee Acquisition Roundtable...
It began as a nagging suspicion. Once the idea started to form, it got harder to ignore. And once I began paying attention to it, I knew I would soon have some pointed questions about one of the most powerful trends in our industry...
I might be on Facebook and LinkedIn, but there's no way around it: OMG, I do learn differently from my 20-something peers. And clearly, the way we communicate before, during, and after our meetings is evolving in new and sometimes uncomfortable...
1. Create a blogger’s hub. Is your goal to have bloggers and “tweeps” (people sending “tweets” via Twitter) interacting with virtual attendees? Is it to provide journalists with a place to take notes and create new blog posts? Is it to boost the...
