After deliberating on the best way to go about it, the Alliance for Continuing Medical Education recently announced that it has decided to dive into social media. It already has garnered more than 150 fans on its Facebook page, where the comments...
Social media can be a great way to engage an audience and market an association meeting, but only if managed correctly. The International Association of Exhibitions and Events has outlined key strategies to getting it right in a just-released...
In the future, everyone likely will know how to use social media to make their meetings and educational outcomes more effective. Until then, there's a lot to figure out. A group of early adopters met at this year's American Society of Clinical...
Creating and executing a social-media strategy has become a must in the meeting and event planning process. For those learning the ropes, two new resources were announced in early June: a free white paper, produced by TBA Global, and an online...