Event Design & Ideas

A leadership conference for the convenience-store industry launched last fall with an integrated strategy for engaging attendees throughout the year. Here’s how it works.

Knowledge sharing, community building, engagement: a conference-initiated mentorship program checks all those boxes. Here’s some advice for getting started.

Meet the new head of creative at meeting management company MGME who brings experiential, digital, and broadcast experience to the role.

According to a survey of marketing executives done in conjunction with the debut of Amex GBT M&E’s Experience Studio, events need great content and the right technologies, among other elements.

At Meeting Professionals International’s European Meetings & Events Conference in March, attendees ventured beyond the walls of the convention center for some unconventional learning. Here’s what they did, along with 5 tips for executing them at...

Here’s a selection of actionable ideas from the Incentive Research Foundation’s new white paper on artificial intelligence.

Booking food trucks for an event can be budget-friendly and festive, but here’s what you’ll need to consider to ensure success.

For real and lasting impact, design event content so that concepts build, allowing attendees to connect the dots themselves and create their own "aha" moments. Here are three design strategies to help you to deliver moments of insight.

Tell us about a meeting professional who’s spearheading positive change for his or her events, organization, or our industry at large.

Tracking key performance indicators provides measurable, objective metrics for evaluating an event’s success and planning for the future. The best part: It doesn’t have to be complicated.