Event Design & Ideas

An event-data scientist makes the case for moving away from self-reported post-event surveys and towards analysis of audience behaviors.

The September 12-14 event for more than 40,000 Salesforce customers continued its “national park” theme inside and outside of Moscone Center, while CEO Marc Benioff praised the city’s preparation—but offered no future guarantees.

The David L. Lawrence Convention Center has joined a short list of convention facilities around the country with resources and training aimed at helping attendees with sensory issues.

Reduce the maximum attendance by a lot. Eliminate the call for proposals. No, we’re not kidding. One association did those things and it worked.

Improve your meetings’ productivity by leveraging the effects color can have on attendees’ mood and engagement.

Ben Goedegebuure leads the team at Maritz that established a green commitment for the company, sending a clear message to clients.

Not everyone can afford to come to a Microsoft event. Alexia Clayborne is addressing that through a first-of-its-kind, no-cost-to-the-attendee pass for members of underrepresented communities.

Here’s how Courtney Mesmer, CMP, DES, CED, vice president, events for WorldatWork, successfully led her organization’s annual conference through a wave of major improvements.

Linda McNairy, global vice president–strategic meetings at American Express Global Business Travel, gets the nod as a Changemaker for turning the North American annual customer meeting on its head.