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During this week’s featured podcast, Grass Shack Events and Media's Mike McCallen speaks with Tahira Endean, who currently works as a producer for BC Tech Summit.
Tahi...
Courtney Morrow, social media manager, Hilton AnatoleDuring IMEX this year, I heard a lot of cool property stories. One that seemed pretty unique was about the 1,606-room Hilton Anatole Hotel, which is near downtown Dallas. Not only do they offer...
Many conference organizers provide potential attendees with templates and tools designed to convince the boss to approve their participation. These are cost/benefit tools with boilerplate copy. Quantifying the expense side is straightforward. The...
There are a lot of lifestyle brands out there (try our matching game)—so many, in fact, that it’s not easy for consumers to distinguish between them. Which one is all about local flavor? Which is the one for cost-conscious (and design-conscious) ...
Freeman is continuing its evolution into a global brand experience company with the appointment of designer, author, optimist, and massive changer Bruce Mau as chief design officer. This is a newly created position, and also will be a new...
Build trust, share your vision, and don't assume your hotel partners’ creativity is limited to ideas that require a big budget.
That’s a bit of the advice offered recently at The Ritz-Carlton, South Beach, by special events pros from three Mia...
Among the recommendations in a new insights paper from brand experience agency FreemanXP is to hire a content DJ (headphones optional) to field questions and comments and monitor engagement during keynotes and panel presentations...