Event marketers are always after the latest, greatest tools and ideas that will engage audiences at trade shows and conferences. We spoke with Norm Aamodt, CEO of Event Strategy Group, about what’s in and out at today’s big events...
A meetings industry panel at the Global Business Travel Association Convention this summer engaged an audience in a discussion of “the attendee journey of the future.&rdquo...
There are two types of planners. The first type gets an assignment and decides on a series of logistical options to make the meeting happen. These planners fill an important function, and their work will always be needed. Every live...
Today's guest post is by Myles Nye, teambuilding game master, Wise Guys Events.
Myles Nye, game master, on stage at IndieCadeIn my capacity as a professional game designer for large-scale events, I have mixed feelings about cheaters. On one ha...
Today's guest post is by Kaitlin Walukonis, a marketing and communications associate with Hargrove, a Washington, D.C.–based company that produces trade shows, exhibits, and special events globally.
In our first Social Media Savvy post, you le...
According to a survey of 7,800 Millennials conducted by Deloitte, young executives are looking for a sense of purpose beyond their paychecks. They need a close connection to the “why” of what they do at work...
On a series of dates this fall, business travelers staying in select Hilton properties in U.S. cities can show up in a ballroom and spend a couple of hours meeting fellow travelers and doing their part to stop world hunger.
“This is a way to e...
Today’s guest post is by Matthew Pavli, a digital marketer for Display Wizard.
Event marketing is rapidly evolving. To keep up, event organisers need to be innovative in how they reach out to businesses and event attendees—without losing sight...
