In "Decoding Apple as a Luxury Tools Company," Seth Godin describes the potential dichotomy that faces an organization—or conference—that wants to be both a luxury, cachet-driven brand, and one that provides useful tools...
Is there a less elegant element of meeting operations than airport transfers? Probably not. But this Rodney Dangerfield of tasks has to get done! And while it’s not a huge part of your budget (about four percent of overall spending on a meeting...
Attendees at the annual IMEX America trade show, held earlier this month in Las Vegas, walk miles along the trade show aisles. They get piles of invitations to events that happen all day long and into the night—snacks at booths, receptions at hot...
In the exhibitions and events industry, “face to face” is our mantra. With so many apps and easy-to-use technology being thrown at people these days, there’s a whole generation that is missing out on a crucial form of...
I often find that the most valuable pieces of business advice are simple clichés taken to the ultimate extreme. I’m sure everyone has heard the age-old adage, “Have a plan B!” In my 38 years in the business world, I have...
Global airline alliance oneworld has announced an upgrade to its meeting and convention program, oneworld events, dropping booking fees and allowing attendees to book through travel agencies.
Oneworld, a 15-airline alliance that includes America...
Built around a different M-word—“mindset,” not “millennial”—the new Canopy by Hilton hotel brand was developed based on research into what business and leisure guests want in an urban hotel today. It’s low-key, has a sense of place, and features ...
Creative venues can yield creative thinking. But how to know what’s out there beyond the hotel breakout room? One way is to search EVENTup, a Web site listing unique offsite venues in cities across the U.S. The roster already has surpassed...
