There has been a lot of talk in recent years about companies mapping their “customer journey”—those key touchpoints throughout a customer’s interaction with a company—to figure out what’s working, and where the gaps between what customers want an...
CWT Meetings & Events is out with its 2016 Meeting and Events Forecast, and the outlook for meeting planners in North America in the next 12 months is tough! Extremely high demand (the highest in more than 30 years) is still so far ahead of...
There are meetings, and then there are meetings—about 11 million every day, by some estimates! Workers spend an average of about six hours a week in meetings (my, that seems low according to personal experience!). And participants say about...
There are meetings, and then there are meetings—about 11 million every day, by some estimates! Workers spend an average of about six hours a week in meetings (my, that seems low according to personal experience!). And participants say about...
“We already know what we’re going to present at the meeting, and we know what attendees want to hear about.” How many times have you heard that from your internal meeting clients...
