7 Ways $20,000 Keynote Speakers Can Pay for Themselves

Some meeting planners’ budgets are so scrutinized that they have to justify every expense. Every dollar must be accounted for and needs to get a return on investment. Some planners, therefore, will dismiss paying $5,000, $10,000 or $20,000 on a keynote speaker because of budgetary considerations. But in reality, the right keynote speaker can improve ROI. Here are seven ways to sell your boss on paying for a speaker—showing how, in fact, a $20,000 speaker can pay for her or himself