Ninety-eight percent of people who go to events say they create social or digital content at the show—mostly photos, though social media posts and videos are also popular. And 100 percent of those folks say they share that content on social and other digital media, according to the EventTrack 2016 Content Benchmarking Report conducted by the Event Marketing Institute and Mosaic. While the surveys were conducted on behalf of event marketers, the results could prove educational for all ...

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