The seond part of the research focused on participants’ feedback regarding the motivational aspects of an incentive travel program and addressed the question: “What reward am I going to work harder for?” according to Mary MacGregor, senior director, North America, at Carlson Wagonlit Travel, Meetings & Events, and 2011 president of Site Global. This was the most interesting and important part of the research for those who design incentive programs, she ...

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