Big data is big news for most industries these days—even, or perhaps especially, for meeting professionals. You can use the data you generate to measure how well your event is performing against your organization’s goals and objectives, and to help drive improvements for future events. You also can use it to show your stakeholders measurable returns on their investments of time, money, and effort. As veteran event producer Tahira Endean, CMP, said in a recent MeetingsNet ...

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