With the help of a generous sponsor, the National Apartment Association is using a new marketing tool to promote its annual conference this summer in Boston—radio ads...
If you’re not drawing 20 percent new delegates to your association conference, “you’re regressing,” says Robin Lokerman, in a new paper that is part of the Expert Article series published by INCON, a partnership of worldwide professional congress...
“Our show was really struggling — it was a dying show,” says David Martin, vice president, marketing, at the Electronic Retailing Association in Arlington, Va...
