Marketing is the business tool that brings a coordinated approach to the hundreds of techniques available to achieve your meeting's objective. Have you ever received several marketing pieces for a meeting and thought to yourself that one was all...
Research the need for your product or service. Define the psychographics and demographics of the audience who needs the product. Understand your unique selling position in the marketplace. Understand what motivates your targeted audience to...
Savvy Internet marketers have jumped on the viral marketing bandwagon, successfully creating buzz for their products and services quickly, easily, and cost-effectively. Much like Tupperware parties of yesteryear, viral marketing is the digital...
This column will give you practical ideas to improve your ROI (return on investment) in marketing medical meetings. My first article (and several to follow) focuses on successful direct marketing methods, because most marketing of medical meetings...
