Marketing-wise, your potential attendees are a lot more sophisticated than they used to be — they've been trained by business-to-consumer companies to expect a high level of personalization, very targeted content, and, frankly, great design. Do...
Known as the world's largest medical meeting, the Radiological Society of North America's annual conclave is held in Chicago every November. It could well earn the distinction of being the most international of U.S. association meetings, too, with...
A comprehensive marketing plan goes beyond brochures and e-mails sent to your potential attendees or exhibitors. Connecting with the media is another crucial facet of any successful communication plan. To use the press to “spread the word” about...
Many of Us think that direct marketing means mailing thousands of brochures or creating a blast e-mail that must be coordinated through a large database to be sent out — strategies that can be time-consuming and very expensive. While mail...
Hotel companies are tripping over themselves to develop new concepts — called lifestyle brands — designed to lure Generation X travelers. This younger group is fast replacing baby boomers as the largest segment of business travelers, and they want...
You don't have to completely overhaul your meeting to attract more attendees. Sharon Collins, director of meetings and expositions at the Kellen Co., an Atlanta-based association management company, offers the following tips to get your numbers up...
What emerging trends are profoundly affecting the meetings and convention market? Panelists at the annual meeting of the Destination Marketing Association International in San Diego this summer tackled that question at a session called ...
Move over traditional marketers. Events continue to gain ground as a strategic tool for corporate America, with event marketing budgets expected to rise 15 percent to 20 percent this year, according to PROMO magazine’s 2004 Event Marketing Study...
The traditional messages to reach high-powered male attendees might not be as effective with their female counterparts. Women, like men, want to know the key features and benefits of your meeting, but they also want to know the specifics, the...
Constant Reminder From its user conference Web site, mapping software company ESRI, Redlands, Calif., offers users the chance to download an ongoing reminder of its upcoming events in the form of a screensaver. The free applet features the images...
