Updating your sponsorship packages with the times is critical to keep your supporters happy and your attendees engaged. Terri Toennies, CMP, founding board member, Association for Women in Events, and executive vice president and general manager...
Karen Chupka, SVP, CES and corporate business strategyAs an event organizer, your brand is your promise to customers. The Consumer Technology Association’s brand promise for CES is that our show serves as the global stage for innovation. But the ...
In my last article, I talked about creating a solid sponsorship strategy. Now let’s focus on the next step: acquiring your sponsors. We know why sponsors are important. They drive revenue and thereby help you increase the value of the event...
See that guy over there who’s talking intently at a cocktail round on the exhibit floor with a small group of attendees? His badge says he’s just another attendee, and he only paid the attendee registration fee, but he is a de facto exhibitor—a s...
Here is our third annual list of our favorite speakers from the meetings we attended in the previous 12 months. Post a comment and share your favorites, too.
Sponsors without a well-conceived and executed activation plan will yield crappy results. It's akin to an exhibitor purchasing a booth, not completing a booth profile, not doing any advance outreach, not manning the booth, and doing no...
