With exhibit and sponsor revenue becoming increasingly important in the age of the hosted-buyer program, there’s a cautionary tale making the rounds in the online gaming community that makes for an over-the-top, cringe-worthy read...
Sports sponsorship is nothing new for John Hancock Financial Services, which has been principal sponsor of the Boston Marathon for 26 years and has had previous affiliations with the Olympics and Major League Baseball...
Money spent on sponsorships for events and meetings declined 1 percent in 2009 in the United States, to $16.5 billion. There's good news, however, for association meeting planners: Spending on association events actually increased last year and is...
