Christy Lamagna, CMP, CMM, CTSM, CEO at Strategic Meetings & Events, says organizers need to look at their meetings from the attendees’ perspective, and make sure they’re delivering content that gives them a reason to come to the event.
No matter how many events you’ve planned and executed, you still need new sources of ideas and inspiration to keep things fresh. Discover how you can design experiences that will be irresistible and indispensable to your audience this year at XDP.
Retargeting your event messaging on other web pages and creating specific, focused landing pages of your own can turn on-the-fence prospects into active registrants.
New research shows that personalization and data-driven marketing is a growing priority for event planners, but proving its return on investment remains a challenge.
