Sponsors without a well-conceived and executed activation plan will yield crappy results. It's akin to an exhibitor purchasing a booth, not completing a booth profile, not doing any advance outreach, not manning the booth, and doing no...
MCI, a global provider of strategic engagement and activation solutions in the meetings, events, association, and congress industries, has inked a deal with Emirates, the national airline of the United Arab Emirates, which serves 145 destinations...
We all know that restaurants are masters when it comes to using psychology to draw us in, influence our food choices, persuade us to tip more, and feel more satisfied with our experience. I was reading a great Quora query on just this topic, and ...
Ron Rosenberg, president, QualityTalk Inc., calls himself the “master of business self-defense.” At a session called “How to Get Record Attendance at Your Next Event: 7 Proven Strategies That Won’t Cost You a Dime” at...
Today’s guest post is by Matthew Pavli, a digital marketer for Display Wizard.
Event marketing is rapidly evolving. To keep up, event organisers need to be innovative in how they reach out to businesses and event attendees—without losing sight...
Sam LippmanHe’s all about trade show marketing and getting more attendees at your conferences and events. Sam Lippman, president and founder, Lippman Connects, conducts an annual roundtable on attendee acquisition. He also hosts another annual ev...
Joe Meehan, director, event technology, Milken Institute, provided an impressive list of event-marketing questions during a breakout session at Cvent Connect, held June 14–18 at the MGM Grand in Las Vegas.
Calling on the spirit of the Olivia P...
