Meeting and event online solutions company Cvent recently surveyed more than 2,000 of its clients to find out what makes meetings tick these days. Here's a sneak peek of some of the results unveiled at the Cvent Connect conference last week in in...
Whether you think of it in terms of new generational labels or not, the world and your meeting attendees are rapidly changing, and regular check-ins from companies such as brand experience agency FreemanXP (a division of Freeman) can offer...
Twitter allows us 140 characters to deliver a message and catch the attention of our followers to take action. That action may be to connect to an article, Web site, book, or to engage another person. Either way, it is the haiku of the Twitter...
Today's guest post is by Joanna Siddiqui, MeetingsNet's marketing manager. It was originally posted on the Penton Marketing Blog and was so good that I asked permission to repost it here.
In today’s social media world, we feel the pressure to ...
While convention and visitors bureaus (also known as destination marketing organizations) provide informational, logistical, and other services that meeting and event planners traditionally expect, these entities have stepped up their game to...
I just checked out something called Crystal, a site that can profile anyone who has an online presence, then tell you how you can best communicate with that person. Kind of like Myers-Briggs or the PACE Color Palette only fast, automated, and no ...
If your marketing spend is greater than six percent of your direct conference expenses, your fan base and positive word of mouth (WOM) marketing are lacking. Authentic WOM marketing, received from a trusted colleague, is hands down the most...
We love our delegates. We lay out a groaning, gorgeous smorgasbord of inspirational speakers with amazing lessons for personal and business success, organic brain-boosting juice breaks, magnificent venues packed with cool AV kit, souped-up Swiss...
Orly Sorokina’s thought-provoking post on the Hootsuite blog, 3 Marketing Lessons from Internet Easter Eggs, in fact did get me thinking that these inside jokes and hidden gems could be a really fun way to get potential attendees engaged with you...
