Earlier this year, along with thousands of other association executives, I attended the American Society of Association Executives' annual meeting in Detroit and witnessed fascinating discussions and presentations on a vast range of topical...
This one's for the association planners among us:
Integrated marketing agency PCI recently launched its third annual pro bono initiative: It will offer free marketing services for a full calendar year to an eligible 501(c) organization in the ...
Kenes Group Ltd., a professional conference organizer and association management company focusing on global medical and scientific events, has integrated digital marketing and marketing automation software into its global congress marketing. It’...
Beth Surmont, senior manager, strategic programs with IEEE, a professional association for the advancement of technology, is a big believer in the power of meeting planners to change the world. As she said in a session at the American Society of ...
It's no secret that people are cutting back on attending conferences. Even if your organization has a bulletproof marketing plan for enticing your membership, it won't work if prospective participants can't convince the people holding...
Any hotel in a meeting, convention, or trade show’s inventory of negotiated guest rooms—a.k.a. the room block—plays an important role in contributing to a successful experience for event attendees and exhibitors alike. There...
